Client: Whitbread Group Plc
24-30 West Smithfield is a 1970s red brick building on the corner of West Smithfield and Hosier Lane in the City of London within the Smithfield conservation area. JRA is developing proposals to convert the office building into a 326 bed hotel. The conversion would comprise the refurbishment of the existing building, a rear extension and a glazed atrium as the hotels internal focal point from which all circulation radiates.
The proposed materiality for the site centers on integration with the surrounding buildings as part of the conservation area, extending to the new facade on the Cock Lane elevation which will provide an unified but contemporary aesthetic